REAL ESTATE MEDIA

Professional photography, video, drone media, and 3D tours that make your listings stand out
Real Estate Media Icon - HDR Photography

Photography

Real Estate Media Icon - Video walkthroughs

Video Walkthroughs

Pixelated white sun icon with rays extending outward on a black background.

VR Tours

Real Estate Media Icon - Drone

Drone

Real Estate Media Icon - VR Staging

VR Staging

Real Estate Media Icon - Twilight Photography

Twilight

Full Suite of Services

HDR/flambient photography, video walkthroughs, drone, CubiCasa, Matterport Pro.

Others outsource or use AI for their photo editing to cut costs. At PureForm Creative, every photo is hand-edited.

3D model of a two-story modern house with large windows, a front porch, and an attached garage.

Why Media Matters for Your Listings

Your listing visuals are often the first impression buyers get — and that impression determines whether they click, call, or scroll past. PureForm Creative specializes in real estate media created to attract serious buyers and support real estate professionals throughout Orange County and Southern California.

DJI Ronin RS 4 handheld camera gimbal with mounted camera on a small tripod.

What's Included

Photography

High-quality interior and exterior photos that accurately represent the property and highlight its best features. Every photo is edited by hand — no AI placeholders or generic filters.

Video Walkthroughs

Clean, clear property walkthrough videos that show flow and scale — no gimmicks, just professional pacing that helps buyers see the home before they visit.

Drone

FAA-licensed aerial photography and video to show site context, location, lot size, and views. Ideal for hillside homes, estates, or properties with unique surroundings.

3D Tours & Floor Plans

Add immersive tours and floor plans to your listings to help buyers explore remotely and understand layout — important for both MLS and marketing materials.

Professional Media Accelerates Sales

Professional real estate media, including high-quality photography, video, virtual tours, and interactive graphics, offers significant advantages for agents and sellers by enhancing marketing effectiveness and accelerating sales.

As of 2025, the integration of diverse media formats is essential for standing out in a competitive digital marketplace, with video content alone increasing inquiries by up to 403% compared to listings without.

Professional vs. DIY Smartphone Photos

Professional real estate photography delivers sharper, brighter, and more accurate images because of larger sensors, advanced lenses, and expert lighting control.

Pros know how to compose rooms to look spacious and inviting, maintain straight lines, and highlight key features. They enhance images through high-level editing that smartphones and auto-filters can’t match.

Hiring a professional saves agents time, ensures consistent high-quality results, and significantly boosts a listing’s perceived value. Buyers notice—87% prioritize photo quality, and listings with pro photos get 61% more views and typically sell faster.

  1. Superior Image Quality: Professional cameras (DSLR/mirrorless) have larger sensors than smartphones, capturing more light and detail—especially crucial in low-light indoor settings. This results in higher resolution, sharper images with richer colors and less noise, allowing buyers to zoom in without pixelation.
  2. Advanced Lenses and Perspective: Professionals use wide-angle lenses to capture full room views without distortion, showing accurate spatial relationships. Smartphones, even with wide-angle modes, often produce curved edges and warped proportions, misrepresenting room size and layout.
  3. Expert Lighting Control: Professional photographers master natural light timing and use external flashes or diffused lighting to balance bright windows and dark corners. Smartphones struggle with dynamic range, often overexposing windows or underexposing interiors.
  4. Precision in Composition and Angles: Trained photographers know optimal angles to make rooms appear larger and more inviting, emphasizing architectural features and flow. They ensure straight lines and proper alignment, avoiding amateur tilts and cluttered framing common in DIY shots.
  5. Professional Post-Processing: Raw images are enhanced using software like Lightroom and Photoshop to correct exposure, color balance, and remove distractions. This ensures consistency and polish across all listing photos—something automated smartphone filters can't replicate.
  6. Time Efficiency and Focus: Hiring a pro frees agents to focus on client service and sales rather than spending hours staging, shooting, and editing photos. Professionals complete shoots faster and deliver high-quality results consistently.
  7. Higher Perceived Value and Faster Sales: Listings with professional photos are perceived as higher value and generate more interest. According to the National Association of Realtors, 87% of buyers prioritize photo quality when browsing online, and homes with professional images receive 61% more views and sell faster.
These benefits collectively position professional real estate media as a critical component of modern real estate marketing, helping agents attract more leads, close deals faster, and build a stronger brand presence.

Photography Packages

Photography (Basic): $250

  • 25 Photos
  • Drone Photos
  • 2D Floor Plan
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Photography (Standard): $375

  • 35 Photos
  • Drone Photos
  • 2D Floor Plan
  • CubiCasa Tour
Get Started

Photography (Premium): $500

  • 45 Photos
  • Drone Photos
  • 2D Floor Plan
  • Matterport Pro 360 Tour
Get Started

Photo & Video Packages

Photo & Video (Basic): $575

  • 25 Photos
  • Video Walkthrough
  • 2D FloorPlan
  • Drone Photos & Video
Get Started

Photo & Video (Standard): $750

  • 35 Photos
  • Video Walkthrough
  • 2D Floor Plan
  • Drone Photos & Video
  • CubiCasa Tour
Get Started

Photo & Video (Premium): $975

  • 45 Photos
  • Video Walkthrough
  • 2D Floor Plan
  • Drone Photos & Video
  • Matterport Pro 360 Tour
Get Started

Drone Services

Showcasing a house or large commercial property? Everything is captured in UHD 4K video and 4K RAW photos.

Drone (Basic): $150

  • Unlimited Photos
  • Color-graded Images
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Drone (Standard): $300

  • Unlimited Photos
  • Color-graded Images
  • Video (Up to one minute)
Get Started

Drone (Premium): $450

  • Unlimited Photos
  • Color-graded Images
  • Video (Up to two minutes)
Get Started

Extras

2D Floorplan

Included with all packages.

2D floor plan showing a layout with a primary bedroom with attached bath, two additional bedrooms, two smaller baths, a kitchen, dining area, living room, and hall, totaling 1634 sq. ft.

CubiCasa Tour

Jump points when clicked bring up the corresponding photo image.

This is a great, less expensive alternative to Matterport. The photos used are the real and professional ones taken.

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VR Staging

Show buyers what their new home can look like.

$5 per photo
Get Started
Empty living room with light wood flooring, white walls, a ceiling fan, large windows, a fireplace, and built-in shelving.Bright living room with light gray sectional sofa, blue armchair, wooden coffee table, round patterned rug, ceiling fan, and built-in shelves with TV and fireplace.
Before
After

Photo to Video

Turn property photos in to an animated video. This is not meant to be a replacement of a real video walkthrough. You still need a proper, high-quality video tour. This is more of an emergency option after the shoot has already been done.

Note: When doing AI photo to video renders, AI may and will add things that don't really exist because it has to create what it can't see.

VR Video (Basic): $100

  • 10 Photos Converted to Video
  • Music
  • Titles
Get Started

VR Video (Standard): $225

  • 25 Photos Converted to Video
  • Music
  • Titles
Get Started

VR Video (Premium): $375

  • 35 Photos Converted to Video
  • Music
  • Titles
Get Started
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